The concept emphasizes:
1. Anticipating Needs: Addressing guest needs before they are expressed.
2. Sincerity: Genuine care and a personal touch.
3. Harmony: Creating a seamless and comfortable experience.
Omotenashi is evident in various aspects of Japanese culture, such as tea ceremonies, ryokans (traditional inns), and customer service. It highlights humility and a desire to leave a positive impression on others.
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